P3(a-d) Demographics of the target audience

Box Office
Worldwide, the film was the highest grossing non-sequel film in 2007. It grossed $709.7 million, making it Bay's third highest grossing film to date, with only the two sequels surpassing this amount. It was also the fifth highest-grossing film of 2007 worldwide behind Pirates of the Caribbean: At World's End, Harry Potter and the Order of the Phoenix, Spider-Man 3, and Shrek the Third. The film was released in ten international markets on June 28, 2007, including Australia, New Zealand,Singapore and the Philippines. Transformers made $29.5 million in its first weekend, topping the box office in ten countries.

Meaning & Purpose

In order for a film to be successful, the filmmakers have to identify the audience who are most likely to see the film. There are many factors that can be used to determine whether or not a person will want to see a movie, and some are listed below in relation to Transformers. 

(a) Gender
This set of movies is suitable for all genders but the audience is mainly male because is a science fiction film and the characters are very mechanized and passionate, normally men like this kind of movie more than women.This movie is geared more towards males than females. It appeals to those who like machines and explosions. That is not to say that females do not enjoy these things, but that these things are typically associated with males and are enjoyed more often by male populations. Also, the main character, Sam, is a boy who must come into age as a “man” so to speak by taking on the responsibility he is faced with. This is relatable as everyone goes through similar trials in their lives, but it is still geared mostly towards males because of the male protagonist. The use of the actress Megan Fox also indicates that this film is made more for males. At the time the movie was made, she was one of the most popular and beautiful actresses in Hollywood, whereas the lead male has typically played goofy characters and is not really seen as a sex symbol. 

(b)Age
These films are intended for an adult audience with a junior high maturity level as there are some bloody and violent scenes.The film is rated PG-13, which is interesting because it draws upon an old cartoon series and toys that children would have watched and played with. Perhaps assuming that the population who grew up with transformers are now old enough to enjoy a more adult film, the rating is PG-13 for action, violence, sexual humour and foul language. Young adults and adults would be the target age-group for this film. The soundtrack also seems to be built with a hint of nostalgia and with the goal of attracting an adult audience. Featuring bands that were more popular in the 1990s and early 2000s, such as Linkin Park, Smashing Pumpkins, Disturbed, The Goo Goo Dolls, The Used and more, these bands are meant to evoke feelings from the viewers youth and for them to associate the music they used to listen to with this new movie. 

(c)Lifestyle
The target audience are the people who loves American action movies and who likes to watch wars or disaster movies. In this movie there are lots of creative inventions so it can attract the group of Science and technology enthusiasts. It also has 3D version, it is an very nice visual experience.Because this film draws on preexisting characters, stories, and a whole franchise, but also because it is geared more towards adult males, they are appealing to an audience that would be nostalgic about the film’s existence. The film also appeals to people who want excitement and action in the two hours they spend sitting in a movie theatre. Perhaps these people lack that excitement in their own lives, or perhaps they simply like that kind of spectacle. Either way, they’re also drawing on people who would like to go to movies in groups because it is meant to be fun and entertaining, rather than sad or pensive. Because it is geared towards adults, it is also assumed that they have the spending power to see the movie, which is perhaps why they did not make this film for children. They may have wanted to make use of a bigger budget with a higher pay off by appealing to adults. 

(d)Spending Power
Transformers has lots of models or toys. They are really attractive for teenagers or even adults. Therefore, it's a good choice to buy a transformer for the children as a gift, fathers will gladly to play these models with their children as well.
There are so many different products evolved from transformers such as puzzles, clocks, bottles, T-shirts, etc. the products can meet nearly all our needs. So the transformers lovers who has certain economic strength will spend lots of money on these for sure.