Sunday, 13 March 2016

P1(a) Ownership

*Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Contemporary research demonstrates increasing levels of consolidation, with many media industries already highly concentrated and dominated by a very small number of firms. (wikipedia)

Example:Paramount
Paramount Pictures Corporation is an American film studio, television production company and motion picture distributor, consistently ranked as one of the "Big Six" film studios of Hollywood. It is a subsidiary of U.S. media conglomerate Viacom.

In 1966, the Oil Capital Group bought Paramount, making it a subsidiary of Gulf and Western oil companies. In 1970s, with the revival of the US film industry, Paramount filmed "The Godfather" (two sets), "Grease", "weekend carnival" and other high box office movie, the company had a surplus, and in 1978, It reached a record.

In 1993, Viacom and the former Paramount CEO Barry Diller had a fierce competition and finally, Viacom won this battle with $10 billion.

Viacom is the present owner.


Viacom Inc. (short for Video & Audio Communications) is an American global mass media company with interests primarily in, but not limited to, cinema and cable television. It is the world's fifth largest broadcasting and cable company in terms of revenue (behind Comcast, The Walt Disney Company, Time Warner, and 21st Century Fox, respectively). Voting control of Viacom is held by National Amusements, Inc., a privately owned theater company controlled in turn by billionaire Sumner Redstone. Redstone also holds, via National Amusements, a controlling stake in CBS Corporation.(wikipedia)

Senior managers










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